01 / Price
A fair price.
Make the judgement visible before the next move.
5 dog things / 001
Glasgow / UK
A small company with a useful point of view
5 DOGTHINGS
We make
experience visible.
Machine learning that turns gut feeling
into clear decisions.
Founder-operated
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01 / Thesis
Make the invisible legible
The judgement already exists.
Most of it is just hard to see.
Make the invisible legible.
For decades, real-world business ran on instinct.
What's a fair price. Who to trust. Which customer is slipping away.
We turn those invisible judgements into something you can see.
Better data.Faster decisions.No guesswork.
Decision anatomy
02 / Trust
Who to trust.
Give experience a shape you can work with.
03 / Retention
Which customer is slipping away.
See the change while there is still time to act.
From gut feeling to clear decision
01
Signal
The judgement already exists.
02
Pattern
We make the invisible legible.
03
Next move
The decision stays with you.
02 / Philosophy
Make it feel right
The feeling of it
And you'll
barely notice it.
The best technology doesn't ask to be understood. It simply feels right.
No manuals. No waiting. No noise. The intelligence works in the background — the decision stays with you.
No manuals.
Good tools make the next step obvious.
↘No waiting.
The intelligence works in the background.
↘No noise.
The decision stays with you.
↘03 / Products
Built for the real world
Make signal
useful.
Each product starts with a human judgement and makes it easier to act on.
04 / About
Built in Glasgow
A small company, close to the work
Built in
Glasgow.
Founder-operated. Client-funded from day one.
WhereGlasgow, UK
HowFounder-operated
WhyExperience made visible
5 DOG THINGSGLASGOW / 2026
05 / Start somewhere
One clear next step